%20(16).png)
Meaning Business Podcast
This podcast is designed to give you the tools, strategies, and mindset to set your own benchmark and achieve success in your business endeavours. Whether you’re just starting out or looking to take your business to the next level, the Meaning Business Podcast is here to help you learn, grow and take action towards achieving your goals.
Meaning Business Podcast
#48 - Why You Need To Learn How To Cheat, Deceive & Manipulate
Bruce Coudrey and Peter Spinda explore the uncomfortable but essential truth about business: if you don’t understand manipulation, you’re vulnerable to it. This episode is not about encouraging unethical behaviour. It’s about understanding dark psychology, recognising the tactics used by others, and developing the tools to protect yourself, negotiate smarter, and stay in control. From high-pressure sales calls to strategic deception, we unpack real-life examples of manipulation in business, politics, tech, and even family dynamics. We also discuss the infamous book The 48 Laws of Power, and why mastering its insights can be your greatest defence.
